ELEVATED SOUND FOR FORWARD-THINKING BRAND ACTIVATIONS
Where creativity, culture, and intention collide. I curate immersive soundscapes that elevate your brand story, shape audience emotion, and create unforgettable moments, from the first beat that sets the tone to the last cue that leaves your guests talking.
AVAILABLE IN VIRGINIA + WORLDWIDE
FEATURED BRAND ACTIVATIONS
A curated showcase of immersive sound experiences designed to elevate brand storytelling, audience engagement, and cultural impact.
While these examples represent the style and caliber of activations I specialize in, each project is uniquely crafted to align with your brand’s identity, goals, and creative direction.
Fenty Skin – “Glow Hour” Pop-Up Experience
A soft, luminous soundscape blending silky R&B and modern minimalism to match Fenty’s clean, luxury aesthetic.
What I Curated:
A hydrated, warm, feminine music direction
Sonic cues for product demos + influencer glow tutorials
A seamless flow that encouraged browsing + content creation
Vibe: Soft glam, dewy skin, effortless luxury
Nike Women – “Move With Intention” Community Workout
A high-energy, motivational soundtrack designed to support movement, rhythm, and empowerment.
What I Curated:
Pacing for warm-up, peak, and cooldown
Custom walk-on cues for trainers
Elevated transitions that matched the brand’s athletic storytelling
Vibe: Powerful, intentional, energetic, athletic
Shea Moisture – “Texture Talks” Influencer Dinner
A warm, intimate musical backdrop that celebrated Black beauty, conversation, and community.
What I Curated:
A soulful, neo-soul–inspired dinner soundtrack
Soft transitions to guide flow between keynote moments
A cozy, atmospheric vibe perfect for storytelling
Vibe: Nostalgic, soulful, feminine, community-centered
Your Brand Activation Deserves to Feel as Premium as It Looks
This isn’t background music, it’s a curated sonic identity crafted to amplify your brand’s presence, energy, and message. From the instant guests walk in to the final reveal or moment of celebration, every beat, transition, and sound cue is intentionally designed to deepen engagement and elevate the experience.
Luxury isn’t just visual — it’s emotional.
It’s the moment your audience leans in because the music aligns perfectly with the story you’re telling.
It’s the shift in the room when sound enhances anticipation, excitement, and connection.
It’s the difference between an activation that’s well-produced and one that becomes a full sensory moment people can’t stop talking about.
For brands and creators who understand that sound isn’t decoration, it’s strategy. This is how you transform your brand activation into a signature, culture-shaping experience that lives far beyond the event itself.
We’ll work perfectly together if…
You want your activation to sound as intentional as it looks.
You know sound isn’t filler. It’s your brand identity in motion. Whether it’s a product launch, influencer event, pop-up experience, or VIP preview, I curate music that elevates your story, sharpens your aesthetic, and deepens emotional connection. Every cue reinforces the energy you want your audience to feel: bold, inspired, and fully immersed in your world.
You value excellence, creativity, and polish.
Brand activations deserve more than a playlist. I bring a refined, high-touch approach with seamless transitions, curated soundscapes, and a sharp understanding of audience behavior and mood. My goal is to make your brand look, feel, and sound elevated. The kind of experience people post, remember, and talk about long after it ends.
You want a partner you can trust to carry your brand with intention.
From high-end pop-ups to luxury showcases, I bring precision, flexibility, and a calm, confident presence to every moment. You’ll have complete peace of mind knowing your activation is supported by expertise, attention to detail, and concierge-level service from the first vibe call to the final beat.
The DJ Shanghai Experience
INTRODUCING
BESPOKE EVENT DESIGN + ELEGANT ATMOSPHERE CREATION + INTENTIONAL MUSIC CURATION
Let’s craft the vibe, the energy, and the soundtrack to the time you’ll never forget.
This is for and about you
Why The DJ Shanghai Experience Is Different
Curated With Intention
This isn’t background music; it’s intentional sound design crafted to express your brand’s identity in real time. Every beat, transition, and sonic detail is shaped around your activation goals, whether you’re unveiling a product, hosting influencers, or creating an immersive pop-up. I take the time to understand your audience, your message, and the emotional arc you want them to feel. The result? A soundtrack that elevates engagement, sharpens your brand story, and transforms your activation into a fully immersive moment.
A Seamless, Elevated Production
Excellence is execution, and I treat your activation with the same precision and polish as a luxury campaign. From our initial strategy call to the final cue, the entire process is effortless, organized, and designed to give your team total peace of mind. I handle the soundscape, timing, and transitions so your brand can stay focused on visibility, impact, and content creation. Every cue is intentional, every shift is seamless, and the experience feels elevated from start to finish.
The Art Of Immersion
I don’t just play music. I shape atmosphere. My approach blends rhythm, emotion, and pacing to build an environment that evolves with your activation. Whether you want a chic, modern ambiance, a bold high-energy reveal, or a slow-burn luxury vibe that invites guests to linger, I design the sound to match your brand’s world. It’s more than music. It’s the feeling your brand leaves behind the heartbeat of the experience brought to life through sound.
FEATURED BRAND ACTIVATIONS
A curated showcase of immersive sound experiences designed to elevate brand storytelling, audience engagement, and cultural impact.
Ulta Beauty – “The Soft Life Showcase” Retail Activation
An airy, lifestyle-forward sound direction crafted to encourage exploration and self-care.
What I Curated:
A signature “Soft Life Soundtrack”
Sonic transitions for fragrance + skincare demos
Lighting cues to support product storytelling
Vibe: Dreamy, elevated, feminine luxury
Sephora x Black-Owned Brands – “Beauty & Brunch” Showcase
A culturally rich soundtrack blending R&B classics and modern edits to highlight Black creators and beauty innovators.
What I Curated:
Branded audio cues for each featured brand
Warm, celebratory transitions
A cohesive atmosphere that amplified community moments
Vibe: Cultural, celebratory, luxe, connected
Apple – “Creators Connect” Tech x Culture Pop-Up
A sleek, modern mix that blended R&B futurism with minimal electronic textures for a forward-thinking creative audience.
What I Curated:
A tech-driven sound identity
Sonic cues for product demos
A clean, modern atmosphere aligned with Apple’s aesthetic
Vibe: Minimal, futuristic, polished
Hennessy – “Black Excellence Weekend” VIP Lounge
A rich, opulent music experience curated for VIP guests, creators, and influencers.
What I Curated:
A luxury blend of R&B, hip-hop, and Afro-fusion
Deep, warm lighting cues synced to sound
High-energy transitions for brand moments
Vibe: Smooth, rich, opulent nightlife energy
How Does This Work?
The process is intentional, seamless, and built to bring your brand’s world to life through sound. You bring the vision. I’ll craft the energy, flow, and sonic storytelling that elevates every moment of your activation.
Reach out via my inquiry form
Share the details of your activation, whether it’s a product launch, influencer event, pop-up experience, or VIP preview. Even if the concept is still evolving, I’ll help you shape the mood, tone, and emotional journey you want your audience to experience.
We schedule a free consult call
We’ll connect for a complimentary strategy session to unpack your goals, brand aesthetic, and desired atmosphere. This is where creativity meets intention. I’ll offer sound direction, activation concepts, and strategic recommendations that align with your brand identity and the experience you’re creating.
We start planning right away!
Once we move forward, I’ll design a customized sound strategy tailored to your activation, from arrival energy and reveal cues to influencer-ready moments and immersive brand environments. You’ll receive a clear roadmap, effortless communication, and luxury-level coordination so your team can focus on storytelling, guests, and content while I handle the soundtrack that makes it unforgettable.